Pavel Gorodnitsky – about the lack of initiative of those who try to compete with the best messenger on the planet.
In Russia, Telegram has been formally blocked for three weeks already. Despite the squeals of the fans in the spirit of “Ha, but working for me!”, The messenger is not too fun: it is unstable without VPN, slowly connects to free proxy, and sometimes it does not load pictures, vidos and voice messages.
In Iran, where Telegram is also now banned, it is still worse: there is a much more strict than ours surveillance, which immediately deafens all proxy and VPN. In fact, in recent weeks, Durov has lost about 30-40 million users (according to various sources) – this is a serious blow, there’s no arguing.
It would seem – the product of the problem, then you need to pump your messenger, which would make you forget about Telegram. But this does not happen. Briefly go over the alternatives.
TamTam is an application from Mail.ru. Local bosses were very excited on the day of blocking – even bought a streak in Vedomosti to propiate the replacement of the telegraph. In fact, TamTam is a telegram, only copied, and quite selectively. For example, there are channels, but bad with stickers, bots and encryption: if desired, your messages are easily read.
But the worst part is how quickly TamTam surrendered. As soon as it became clear that Telegram is alive, and people continue to sit in it, all media and advertising activities curtailed. As a result, TamTam remains a messenger, in which only Mail employees are sitting, and even that is unlikely. It’s a pity: time to add new options, TamTam had.
Next – ICQ. It was furiously promoted by Putin’s adviser, Herman Klimenko, but the man laughed. All is logical: Hello, what else “ICQ” in 2018? It’s not even funny – now people are no longer luring out. Especially, instead of telegraph.
Viber was previously mediocre, and after the actions of the ILV, it all started to float. At first, they stopped calling for a while (Zharov banned the wrong IP), and then representatives of the “Weiber” hinted to Roskomnadzor that in case of what they would act as Durov and would not give out any correspondence. The department’s response was very simple – if something does not please the FSB and the court, we will close you along with the telegraph. On that and decided – no new functions, “Vibe” and did not get, but found out what awaits him.
In “VKontakte” messenger is combined with the main client, so, to put it mildly, it is not very convenient to correspond there. After blocking the telegraph, the social network developers did exactly the three right things: first, they openly supported Durov; secondly, they provided the owners of the telegram channels with promotional codes to promote their content in VK; third, they added the encryption urgently, clearly showing that the ILV would have to either dilute Telegram, or block all the Runet altogether. Even in VK, calls were introduced – better late than never.
One feels that the social network desperately needs a separate messenger, but while it does not exist, it is useless to compete with the comfort and functionality of the telegram. Sadly, by the way, that in VK may appear the likeness of telegram channels: against the background of already copied stories (they are objectively not used), this innovation will look even more shameful, secondary and unclaimed. Yearning.
If we sum up, in Russia everything is used as a telegraph, so they use it. Left only the deputies (and even then not all) and very far from engineering people who do not know how to press the two buttons and cut the proxy. The rest sit in the same chat rooms, read the same channels and laugh at the ILV, paying no attention to trifles like unloaded pictures.
But there is good news. In the circumstances, the stagnation is very encouraging WhatsApp. The messenger, having gone under the wing of Zuckerberg, does not develop at all. There is still an interface from 2015, instantly delivered messages and no heap of key options (from bots to stickers). WhatsApp lives purely at the expense of its giant base, recruited at the dawn of the development of all messengers. I can not imagine a man who now will say “Yes, WhatsApp – classroom thing! “Because this messenger is valued only for the fact that there is absolutely everything.
Last week, it turned out that WhatsApp went away its founder Jan Kum, whom (according to rumors, of course) the idea of haggling user data and shoving advertising into an instant messed up. But Facebook has no other ideas on monetization so it’s very likely that soon WhatsApp from a satisfactory messenger turns into annoying – advertising is unlikely to anyone like it.
What does it mean? Only the fact that the pace of migration to Telegram is bound to accelerate. There is no advertising, they are stoked for confidentiality, but the main thing is that as soon as you download this messenger, you understand how miserable all the other products are.
Therefore, over time (and with the money of those who invested in the ICO) Durov necessarily block WhatsApp on active users – in this Paul will not prevent any locks.
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